Know what you're buying before you buy it

Capvera is automated marketing due diligence for DTC and ecommerce acquisitions. Paste the storefront URL and get a 10-section report in under 10 minutes, built entirely from public data.

10 live data sources130+ signals cross-checkedEvery claim citedZero seller access
Why Capvera

Diligence that doesn't wait on the seller

Every other tool needs something from the seller: a CIM, financials, analytics access. Capvera needs a URL. Screen any deal the moment you find it.

i

Public data only

Traffic and engagement data, ad libraries, review platforms, brand search trends, email signals, and tech stack detection. The report is built from what the business shows the world, not what the seller chooses to share.

ii

No seller access

No analytics logins, no data requests, no waiting on a broker to respond. The seller never knows you ran it. Screen quietly, then negotiate from an informed position.

iii

Before the CIM

The CIM's marketing story is written by the seller. Capvera is the independent check you run first, so you walk into every conversation already knowing which claims to test.

Six tools, a dozen tabs, and a lost weekend.
Or one URL and ten minutes.

Doing this by hand takes 30+ hours and a paid SEO tool seat. Generic AI can't do it for you, it doesn't have the data, so it guesses. Capvera pulls from live endpoints, cross-checks every signal, and hands you the read with the receipts attached.

What you get

One report. Every marketing claim, tested.

A 10-section marketing due diligence report on the business behind the URL, delivered as a formatted, cited document you can act on the same day.

Core deliverable

Executive Summary

An overall deal score with the strongest signals connected across all 10 sections. A one-page read that tells you to dig deeper, push back, or walk away.

Delivery
<10m

Average turnaround

Only charged when your report is delivered.

Risk analysis

Flag Inventory

Deal killer, investigate immediately
Investigate before signing the LOI
Positive signal confirmed
Seller preparation

DD Question Pack

Questions generated from the gaps and anomalies found in the data. Specific, actionable, and ready to put to the seller or broker. It surfaces what they'd rather not discuss, before you're committed.

Depth
10

Analysis sections in every report

Coverage

Full spectrum

Traffic quality, paid media, SEO, reviews, brand search, email and list health, tech stack, and platform risk, each sourced to raw data.

Trust
100%

Claims sourced

Every finding cites its data. If we can't source it, we don't say it.

Want proof before you pay? Read a full sample report. Every section, every flag, every citation.

View the sample report
How it works

How Capvera reads a business

1

Source

Ten sections run in parallel against live endpoints: ETV and rankings data, ad libraries, review platforms, branded search trends, domain history, tech stack detection. Not summarized from the web. Pulled from the source.

2

Cross-check

Every signal is tested against the others. Example: a site ranks #1 organically for its core keyword, but three competitors pay $3+ per click to sit above it. A standard SEO audit calls that a moat. The cross-check calls it what it is: a ranking being bought around, and a CAC problem you inherit at close.

3

Flag

Anomalies are ranked by severity: deal killer, investigate before the LOI, or positive signal confirmed. You see what matters first.

4

Brief

Every flag becomes a forced DD question, written and ready to put to the seller or broker before you commit to anything.

Pricing

One price.
No surprises.

Pay per report. No subscriptions, no tiers, no hidden fees.

If we can't deliver your report, your card is never charged.

⏱ Average delivery: under 10 minutesYour card is only charged when we deliver your report. No questions, no forms.
$199
per report, one time
  • Delivered in under 10 minutes
  • 10-section deep analysis
  • Executive summary + flag inventory
  • DD question pack
  • Public data only, no seller access
  • Every claim sourced
  • Confidential, never resold
Run your report
For brokers & firms

Running deals at volume?

Brokerages, search funds, and lenders run Capvera across their pipeline. Volume pricing available.

Contact sales
Team
Cristian
Cristian
Co-founder, CEO
Jack
Jack
Co-founder, CTO

The questions you don't ask before the LOI
cost you after close.

One URL. Under ten minutes. Know the reality before you negotiate.

Run your report